Kendra Niederkorn designs center around composition and attention to negative space. Using a variety of techniques varying from pen and ink to digitally generated images, she cultivates imagery from the forms in her environment. A native of the Midwest, Niederkorn gained a sense of usability and functionality which she combined with an innate sense of design and the desire to create and explore. Niederkorn moved East and attended Savannah College of Art and Design where she exhibited in and curated several exhibitions. She earned her BFA in graphic design, a minor in fibers and studied abroad in Southern France.

Niederkorn joined the HBF Textiles Product Development Team in 2012. She continues to further her design sense through travel and a pursuit of knowledge in the fields of art, fiber technology, and textiles.